Social Media over the years has grown by leaps and bounds. The access to consumers creates an opportunity to gain consumer insights in real-time which we can feed back into the brand’s marketing and communication strategy.
Having social media third-party support for radio advertising assist in reaching
the following KPIs.
- • Increase awareness
- • Improvement engagement
- • Provide social customer care
- • Increase conversions
- • Drive traffic to the intended place
- • Meet consumers at various touch points in their purchasing journey
- • Amplify campaign messaging
With Radio’s current limitations with measurement and reporting, social media affords us better analytics and insights which leads to better recommendations for our post-campaign analysis.