A community radio station is an independent, non-profit radio station that is owned and operated by the community that it is based in. These type of radio stations are typically funded through a combination of sources, including advertising, sponsorships, grants, and donations. The South African government also provides financial support through the Media Development and Diversity Agency (MDDA) and National Community Radio Forum (NCRF), which assists in the establishment and sustainability of community radio
Community Radio
We create various packages using a combination of traditional and non-traditional radio elements
Radio Elements
What is Community Radio
What Use Community Radio?
The main purpose of a community radio station is to address the specific needs and interests of the local communities they serve. They aim to promote community participation, social cohesion, and empowerment through broadcasting content that is relevant, informative, and culturally diverse. Community radio stations often prioritize local news, community events, educational programs, and discussions on various social, economic, and political issues affecting the community.
Traditional Elements
- Generics
- Live Reads
- Radio Dramas
- Live / Pre-recorded Interviews
- Opening and Closing billboards
- Outside broadcast
Non Traditional Elements
- Syndicated Broadcast
- On Air Competition Moments
- Powerspots
- Sponsorship Shows / Features
- Radio Stings and Shotguns
- Doughnuts
What our clients benefit
Benefits of Community Radio
Massive Reach
Nearly everyone in South Africa has access to traditional radio. Whether your ideal consumer lives in townships, villages, or across the cities, your ad has the potential to reach millions of ears through Thotbox
Cost Effective
To make a high-quality radio spot, all you need is a script and a microphone. This makes radio a more cost-effective advertising option compared to other marketing channels.
Engagement
People actively listen to the radio while driving, exercising, cleaning, and going about their daily lives. They’re engaged with the medium and can’t opt out of your marketing message unlike they do on TV and many social media platforms ads.
Loyal Listeners
People regularly tune in to their favorite radio shows and have schedules set around specific programs. Many terrestrial radio stations host their content through online streaming, so listeners can tune in wherever they are.